Seriously though, I'd rather post another reason to add to Burkhardt's 4. Libraries today have customers that never walk through the doors of their buildings. The virtual branch is their only contact with the library and social networks provide an annex to the virtual branch where patrons and staff can informally hang and (pardon the horrid and poorly used pun) partake in java. We meet the patrons in this annex and involve ourselves in Burkhardt's other four 4 reasons for engaging in the first place. In a networked world the virtual branch and its users have to be treated with the same care we give the physical branch. We can't ignore our customer just because we didn't see the walk through the doors.
And if that cant convince you why we should bother with social networking then do it because its wat da kool kidz r doin'! Which is the same reason I'm getting a neck tattoo of a My Little Pony character (Pinky Pie or Rainbow Dash: decisions, decisions) and piercing my belly-button with a Lockwood lock. So, get off your apathetic gen-x butt, stop watching awesome cartoons for five minutes and join up.
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